Fights nowadays are happening not only on the battlefield, but also on the social media platforms. It’s called a Cyberwar. BOTs ( robots run automated tasks over the Internet) attack people’s profiles and pages, causing a lot of psychological harm, meantime mislead the masses with false information.
A hashtag is a metadata tag that is prefaced by the hash symbol, #. Hashtags are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme.
Hashtags are made to make thing viral and the only purpose is to draw attention.
In this video user Vagabondings from Germay explained how the Azerbaijani Government uses Social Media and dedicated efforts to artificially push Pro-Azeri Media around the globe.